Spalding Barker Strategies announced WhirrNet in this week’s InterDrone show in Las Vegas.
McNabb continued, “Advertisers can now contact WhirrNet and be able to reach hundreds of thousands of users monthly in the Drone marketplace. We are starting with Ad placement, with the goal to include Sponsored / Native content in the future and as clients direct us. While many companies currently use services like Google Ad words to find clients, they often find that the results can be expensive and the audience too broad for what they are targeting. WhirrNet will provide a cost effective alternative / Adjunct to those services.” Currently participating websites are:
- DroneFlyers
- DroneLife
- DroneRacingLife
- JobforDrones
- The Drone Girl
- UAVCoach
Alan Perlman of UAVCoach, said that, “Drone sites continue to grow and expand and linking these sites together with WhirrNet allows companies to target a Drone audience in a way that has not been done before.”
Sally French who published the site The Drone Girl, said “I’m looking forward to Whirrnet so I don’t have to worry about advertising on my site and can instead focus on what I do best — writing and engaging with the community.”
Craig Issod, says, “Ads and promotion on these top drone site are more valuable to marketers than the typical “lowest bidder per impression, click or action” type of site. The curated content and audience of “drone industry influencers” act together as a multiplier for marketing dollars.”
